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IIDA RMC 2018 Through the Lens

Congratulations on your participation in the second Through the Lens event!


Start your Call for Entry Application HERE!  Design Teams must keep the login and password from call for entry to submit photo!


Call for Entries Due Febuary 9th, 2018


Kick-Off Party February 22nd, 2018, 5:30pm-7:30pm At Tandus Centiva Showroom 1520 Market St, Denver, CO 80202

Photo Submission Due Date TBD

Event Date Friday May 11th,  2018

Information below should answer most of your questions about design, materials, and event logistics including:

      Event Details

      Design Guidelines

      Manufacturer Guidelines


      Judging Criteria



      Frequently Asked Questions

  Event Details  

Through the Lens is a black tie Silent Auction and Photography Competition event to raise money for the IIDA Foundation, and the IIDA RMC Education Fund.  Teams will be paired with manufacturers to photograph a running line product of the manufacturer’s choice.  The intent of the event is to to showcase your manufacturer’s product  by using it in an artistic photograph(s) for marketing purposes of the manufacturer.  (Rights of the photo will be given to the manufacturer with credit to the team.)

►  Design Guidelines

Each Team will be comprised of up to three members.  We encourage the photographer be an integral part of the team and someone with your company; however, you are allowed to hire an outside professional at your cost.

Since the intent of the event is to showcase your manufacturer’s running line product by using it in an artistic photograph(s) for marketing purposes of the manufacturer, a minimum of 50% of the product must be visible/ recognizable in the photograph and not be deconstructed in any way.  Please be respectful to the manufacturer and follow the spirit of the competition by not burdening our partners with unreasonable requests.

Each team will submit the digital file of their submission.  Each submission will need to meet the following criteria:

  • Size of submission must be formatted to fit 16”x20” – either landscape or portrait layout.

  • Due Date for all digital file submissions will be determined and announced by the Kick-Off Party.

IIDA RMC will be responsible for printing and framing each submission

►  Manufacturer Guidelines

The manufacturer’s only responsibility to the team is to supply the standard/running line product for photographing to the design team. The manufacturer is required not to influence the style, composition, or format of the submission.

The manufacturer is allowed to provide up to three standard products for their team to select from. The product will need to be delivered to the team no later than March 22nd for the team to begin their submission.  Any delivery date past the guide will be up to the team to determine if they can still meet the final deadline.

The manufacturer is encouraged to donate the product for the silent auction event and to display with their team’s submission. (This is not required however.)  Entry fee for manufacturers is $250.

►  Kick-Off Party

The kick-off party will be held February 22nd at 5:30 pm At Tandus Centiva Showroom 1520 Market St, Denver, CO 80202

The design team and manufactures will be paired that evening with a drawing.  Each of the manufacturers will be required to bring an image of the product(s) their selected team will have to photograph. At that point the team and manufacturer will determine the selected product, delivery schedule, etc that works for them to meet all deadlines.

►  Judging Criteria

Your photography submission will be judged by the highest bid at auction (1st Place) and by People’s Choice live voting.

►  Prizes

Prizes will be awarded for the following categories and mailed after the event to the Team Captain

1st Place:                                         $500 cash prize

People’s Choice:                            $250 cash prize 


Tickets will be available in the following categories. Prices to be announced at a later date.

  • IIDA Member – Student

  • IIDA Member

  • Non-IIDA Member – Student

  • Non-IIDA Member

    Tickets are estimated to go on sale, March 1st, more information will be available at that time.

    More information regarding ticket sales and pick-up information will be distributed as the event approaches. Please check your email and the IIDA RMC website (www.iidarmc.org)


    Tickets will NOT be available at the door. Everyone needs to have a ticket in hand to enter the venue.

    This will be strictly enforced.

    If you are a design team, manufacturer, or sponsor you will receive the following complimentary tickets:

    Design Team – each team member will receive a 1-ticket  (up to 3 total)

    Manufacturer Sponsor –1 ticket (unless TTL team was comitted in level sponsorship, if sponsors have questions please email office@iidarmc.org)

    ►  Frequently Asked Questions

    Can my company have more than one team? Yes, each company can have up to three teams (three people each team). Each team entry is $50 (IIDA Member on team) or $75 (no IIDA member on team)

    Can our 16”x20” submission have a series of images?  Yes! As long as your overall submission meets the size standards when printed, you can display within that parameter however you’d like. Keep in mind we anticipate a single white mat (at the size listed above) with a simple black or white frame.

    What are all the deadlines? Call for entries – February 9th; Kick-Off / Pairing – February 22nd;

    What if I have additional questions?

    Visit: www.iidarmc.org

    Email: office@iidarmc.org